My Starbucks Rewards | UK launch

Believe it or not, people didn’t think Starbucks’ new rewards system would be a hit, when it was first conceived. After all, no other FMCG brands had really tried it. My approach was to simplify My Starbucks Rewards’ offering - without losing any of the brand’s signature warmth. The results were so seismic that they changed the game for coffee companies everywhere.