A politically incorrect (but highly effective) way to increase media bookings

What's the best way to counteract an industry-wide decline in media sales? And persuade media planners across the land to think of The Guardian when they're spending their clients’ cash? Well, by sending them a book, as it turns out. One that highlights the perils of spending your money elsewhere - alongside a healthy dose of self-awareness. Bookings rose 60% following the campaign.